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Paul Voggenreiter is a graphic designer from Germany, working and living around Europe. His clients’ scope ranges from the fields of art and culture to small businesses and individuals. He focuses on digital and printed media such as books and publications, visual identities, websites, moving images and motion design.
Through dialogue and focusing on the context provided, his conceptual approach leads to work with a unique visual concept that respects and faithfully represents the client's profile. This mutual experience enriches the work, where meaning and currency are uncovered in the form of a visual language. In order to achieve this and by drawing on a diverse network of designers and artists, he can explore and redefine the borders between visual habits and contemporary aesthetics, resulting in a holistic design concept.
Through putting himself in unfamiliar surroundings and confronting new environments, his vocabulary of visual culture is in constant development.
After finishing his bachelor studies at the Free University of Bolzano, Italy, in 2011, he co-founded the design studio Hirn Faust Auge, Berlin, which he ran until 2016. In 2019, he received a Master of Fine Arts specialising in graphic design and typography at Klasse Grafik, HFBK University of Fine Arts Hamburg. In addition to his commissioned work, he occasionally initiates cross-national cooperation projects.
In May 2020, he published his book Drifting East – A journeyman’s travelogue, a documentation of a trip through Southeast Europe. Inspired by an old ongoing craftsman tradition, the Journeyman Years, he offered his expertise as a graphic designer outside of his usual environment. From 16 September to 20 December 2018, it produced various collaborations with artists and cultural workers in Croatia, Bosnia and Herzegovina, Albania, Bulgaria and Romania. In addition to the graphic works, broad documentation of the places, people and their work was created. The book documents in chronological order the journey from each country with location descriptions, interviews and field reports.
He currently lives between Veliko Tarnovo and Berlin working for various clients all over Europe as well as continuing his work in the Balkan region collaborating with local artists and cultural institutions.