Paul Voggenreiter is a graphic designer from Germany, working and living in Europe. His creative services are centered on art and culture, institutions and brands. He focuses on digital and printed media such as books and publications, visual identities, websites and motion design.


Visual identity for Sofia Art Projects. An annual exhibition where Bulgarian and international artists presented their works at the ancient Serdika's Decumanus Maximus (Largo) in the center of Sofia.

Identity, Exhibition, Poster, Motion design, Flyer
Client: Art Affairs and Documents Foundation
Year: 2001 & 2022

Ruins and Empires

The second edition Ruins and Empires is inspired by the Largo as a place of memory for Sofia and its many thousands of years of history through the eras of different empires - Roman, Byzantine, Ottoman, and in the 20th century - between state socialism and post-communist capitalism.

Intimacy and Spectacle in the Time of Social Media

First edition of Sofia Art Projects aims to explore the boundaries between art and life, those borderline situations, frames and platforms in which parallel and divergent representations of art and the public sphere are possible.