Paul Voggenreiter is a graphic designer from Germany, working and living around Europe. He focuses on digital and printed media such as books and publications, visual identities, websites, moving images and motion design.
Visual identity for the first edition of Sofia Art Projects. The project "Intimacy and Spectacle in the Time of Social Media" aims to explore the boundaries between art and life, those borderline situations, frames and platforms in which parallel and divergent representations of art and the public sphere are possible. Bulgarian and international artists presented their works at the ancient Serdika's Decumanus Maximus in the center of Sofia as well as online, reflecting on the current dynamic situation in which private space and spectacle are constantly exchanging places.
Client: Art Affairs and Documents Foundation