Paul Voggenreiter is a graphic designer from Germany, working and living in Europe. His creative services are centered on art and culture, institutions and brands. He focuses on digital and printed media such as books and publications, visual identities, websites and motion design.


Visual identity for the artist-run gallery Heerz Tooya and the associated artist residency ARV.I in Veliko Tarnovo, Bulgaria. In addition to regular exhibitions by artists in residence, the gallery has been supporting the local art scene with group and solo exhibitions since 2019. The new bilingual identity combines both institutions with a common visual outfit and layout in print and digital use.

Visual identity, website, printed matter
Client: Heerz Tooya
Web development: Julian Schmidt
Year: 2023